183% increase over campaign goal
DELIVER EXCLUSIVE CONTENT TO DEMAND EVENTS
In a continued effort to connect with an aspirational target and break into more conversations, BR leveraged event activations and elite influencers. Through activations at SXSW Music Festival, we connected consumers with the brand more deeply than simply snacking. Inserting Hostess into the conversation surrounding a festival like SXSW helped age down the audience of Hostess fans.
CONTENT TO HIGHLIGHT:
1. HOSTESS SOCIAL
2. MEGAN BATOON POSTS
3. BUCKING TWINKIE BOOTH
The SXSW booth provided a platform for using an elite influencer to heighten awareness of the campaigns. This put Hostess in front of a well-known personality while reducing negative chatter.
- Drove engagement at a fraction of the cost of other brands at SXSW
- 183% increase over goal in campaign reach
- Garnered 1MM video views w/ younger aspirational target
- Shifted the conversation to all positive