31x Lower CPMs For Social Broadcast than National TV
“WIN THE SEASON” THRU RECIPE VIDEOS
BR fueled growth by developing connection campaigns beyond the traditional network TV approach. The team challenge drove relevancy and appetite for Hostess core products.
The idea was simple and sweet: Join the social recipe video trend. Hostess "won the season" through social broadcast campaigns by connecting with Millennial and Gen X parents.
- Garnered over 10MM views and a CPM of $1.40 across Facebook and Instagram.
- Average cost per view (CPV) just $0.01 with campaigns as low as $0.003.
- Generated more than 60,000 social shares
- 100% completion rate on Instagram and a 63% rate on Facebook.