The new company focused on alternative marketing. It worked.
— Wall Street Journal

A Passion for Snacking

A $2 Billion Hostess Success Story


Growing Hostess to a $2+ billion company in a matter of years was anchored in a strategic marketing vision. All efforts were built around THREE STRATEGIC PILLARS:

 

1.  REGAIN SHELF SPACE            

2.  EVOLVE AND AGE DOWN THE AUDIENCE

3.  MAKE THE BRAND RELEVANT